Amazon

Amazon synthetic performer metadata

Amazon requires a specific XMP keyword for listing and A+ media containing photorealistic AI-generated people.

Facts and interpretation
Profile facts: Fully AI-generated + photorealisticAmazon interpretation: photorealistic AI-generated person. The configured rule applies its own terminology and does not change the underlying profile facts.
Who may need this?
Amazon listing or A+ media containing a photorealistic AI-generated person.
When it does not apply
Media with no people, only real people (including AI-altered real people), or non-photorealistic/expressive-work characters.
Technical requirement
Add contains-synthetic-performer to the dc:subject XMP bag without removing existing subjects.
What this workspace does
Writes and round-trip verifies the keyword for JPEG and PNG exports.
Limitations
Video writing is not available in this browser release. Presence of the tag is a technical signal, not legal certification.
How to verify
Parse the final file and confirm one dc:subject value equals contains-synthetic-performer.

Common questions

Does Amazon require this tag on every AI-edited image?

No. The stored official guidance describes listing and A+ image/video media containing photorealistic AI-generated people. Use the media profile and review the source for current scope.

Can I add the metadata after exporting from Figma?

Yes for supported JPEG and PNG files. Processing the final artwork is safer because an earlier design/export step may remove metadata.

Does C2PA replace the Amazon XMP keyword?

No. C2PA provenance and the Amazon dc:subject keyword are separate technical mechanisms.

Change history

Version 12026-08-13Initial stored Amazon requirement for photorealistic AI-generated people.