European Union

EU AI transparency — deepfake disclosure

Article 50 requires deployers of systems generating or manipulating deepfake image, audio, or video to disclose that it was artificially generated or manipulated, with defined exceptions.

Facts and interpretation
Profile facts: AI-generated or manipulated + photorealistic + identifiable real personRule interpretation: potential deepfake-related disclosure analysis. The configured rule applies its own terminology and does not change the underlying profile facts.
Who may need this?
Media meeting the AI Act deepfake definition and deployed in the EU, subject to role, context, and exceptions.
When it does not apply
Law-enforcement and certain artistic, creative, satirical, fictional or analogous contexts have specific treatment.
Technical requirement
Disclose artificial generation or manipulation in an appropriate manner.
What this workspace does
Can apply a user-selected visible disclosure and surfaces the source for review.
Limitations
The app cannot determine whether media meets the legal deepfake definition.
How to verify
Review content/context and visually inspect the final media disclosure.

Change history

Version 12026-08-02Initial Article 50 deepfake disclosure reference.