New York

New York synthetic performer disclosure

New York requires disclosure in covered advertising when the creator has actual knowledge that a synthetic performer appears.

Facts and interpretation
Profile facts: Synthetically created or materially modified human + commercial advertisingRule interpretation: potential synthetic-performer analysis. The configured rule applies its own terminology and does not change the underlying profile facts.
Who may need this?
Commercial advertising shown in New York that uses a covered synthetic performer, subject to the law's definitions and exceptions.
When it does not apply
Expressive-work promotional material may be excluded when the performer's use is consistent with the work; other facts may change coverage.
Technical requirement
Provide a conspicuous disclosure in the advertisement. The product does not prescribe wording that the official source does not prescribe.
What this workspace does
Recommends and can apply a visible AI disclosure mark selected by the user.
Limitations
A watermark alone is not a legal determination; placement, context, knowledge, and statutory exceptions matter.
How to verify
Visually inspect the final advertisement for a readable disclosure in context.

Change history

Version 12026-06-09Initial stored version of the effective New York advertising disclosure requirement.